Turn everyday meals into moments they remember

Illustrated placemats for parents and kids to notice, wonder and share at the table.

Every parent has been there.

It’s mealtime with young kids. You want to enjoy them, but somehow the moment turns into logistics. You’re prepping, serving, cleaning, negotiating, and just trying to keep things moving.

You’re doing everything for them, but you’re not really with them.

Underneath is something parents don’t always say out loud: talking to young children can be harder than it seems.

You ask about their day and get one word back. You try to tell a story, but nothing good comes to mind. Finding the spark isn’t always easy, especially after a long day.

yu · me exists to help that connection happen.

Everyday objects that invite conversations, stories, and laughter between parents and kids.

So you can make the most of the little moments while they’re still here.

Introducing Little Worlds

An illustrated placemat collection built around familiar childhood scenes. Each set includes four matching placemats with a simple parent guide for ways to look, talk, and begin.

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Characters and tiny moments that keep everyone engaged

Quality time without screens

Simple parent guide with easy ways to begin

Premium materials, made for real family meals

FAQ

What is yu · me?

We make everyday objects that help parents and kids connect around ordinary family moments. Our original characters and illustrations are designed in California.

What is Little Worlds?

Little Worlds is our first product collection: illustrated placemat sets that give parents and kids a small world to explore together at mealtime.

What comes in each set?

Each set includes four matching placemats, each with an original illustrated world of yu · me characters, scenes, and small moments to discover. You’ll also receive a parent guide with simple ways to turn what's on the mat into conversation: noticing details, naming emotions, making comparisons, and much more.

Is This a Pre-Order?

Yes. Little Worlds is our first collection, and we’re preparing it for production now. The images shown are early previews, and final artwork, layout, colors, and production details may evolve as we polish everything.

When Will My Order Ship?

We plan to ship before Christmas 2026 and will keep you posted by email as we move through design, production, and fulfillment.

Are Pre-Orders Refundable?

Yes. Your pre-order is fully refundable before shipping. Email us at hello@shopyume.com with your order number.